Competition versus Search Volume – Where’s the Sweet Spot?

In specific niche marketing SEO, your objective is to find low-competition keywords that are easy to rank for, which still have sufficient traffic to merit all the work you need to put into the page to rank. What’s the sweet area in between competition and search volume? How do you find that sweet spot? Here’s how.

=> Less Than 25,000 Specific Match

The “under 25,000” rivals standard is ideal for newbies. If you have an established site with a PageRank of 3 or higher already, then do not hesitate to move this up to 50,000 or more.

Essentially, the objective is to discover keywords with traffic that have less than 25,000 competitors for the specific match term.

How do you find the variety of competitors?

Just put the exact long tail search term into Google, in quotes. For example, if your long tail keyword is: “The best ways to find a date over 45,” then you ‘d type into Google “The best ways to discover a date over 45”.

The variety of contending sites displayed by Google is the variety of sites crawled that have that specific phrase on them, in that order. If the number is less than 25,000 (for novices), then the keyword’s competitors is most likely low enough for you to have an excellent chance at ranking.

=> Exists Enough Traffic?

As a rule of thumb, target keywords with search traffic of between 600 visitors a month and 3,000 visitors a month to begin. These are targets per post, not your primary overall keyword target.

The top search results page for any provided term usually gets about 40 % of the traffic. So if you target a word with 1,000 searches a month and you rank primary, you’ll probably get 400 visitors a month.

Now, that might not appear like a lot in the beginning, but it really quickly accumulates. If you compose two posts a week and on typical each short article generates 200 visitors a month, you’ll extremely quickly have a site adding countless visitors in simply a couple of months of work.

If you’re doing more than 2 a week, you can just think of the possibilities.

Just to restate – You need to absolutely have a primary keyword with a lot of volume and competitors that you’re aiming for in the long run. But in the brief run, go for keywords with few competitors and adequate traffic making it worth composing an article. You do not need loads of traffic for each keyword you target; instead the volume will originate from the high number of posts you’re putting out monthly.

If you follow these 2 standards, you’ll have a virtually ensured source of traffic. As your site acquires more significance and authority in Google’s eyes, move these numbers up and go for more enthusiastic terms.